MAISON CHAPOUTIER

Michel Chapoutier

HUMILITY AND WILL

The words that characterize Maison M. Chapoutier the best. A House that cultivates its vines in the most tremendous respect of the natural balances and terroirs, since 1808. A blazon, "Fac et Spera" (Do and hope), become the family motto. Two verbs to say all the patience, all the daring that one must have in this job. The audacity of the winegrower who observes, chooses and accompanies. Wine will be the expression of this alchemy.

HUMILITY AND WILL

The words that characterize Maison M. Chapoutier the best. A House that cultivates its vines in the greatest respect of the natural balances and terroirs, since 1808. A blazon, "Fac et spera" (Do and hope), become family motto. Two verbs to say all the patience, all the daring that one must have in this job. Patience vis-à-vis nature presiding. Audacity of the winegrower who observes, chooses and accompanies. Wine will be the expression of this alchemy.

RESPECT

For the terroir

• a combination of soil (pedology and geology),

• climate (microclimate and vintage), and

• human talent (provided by people and tradition).

It also means paying attention to each plot, listening to the world, the environment, and anticipating the earth's needs. Respect for the fruit, the grape. Maison M. Chapoutier is one of the few Rhône valley wineries to have a team specifically dedicated to "accompanying the wine-harvest".

This is a new vine growing skill to provide guidance and support on farming methods for Maison M. Chapoutier when acting as a merchant for the grapes. Respect for the consumer, whether they are wine connoisseurs or not. Maison M. Chapoutier crafts its regional wines with the same dedication given to the most prestigious bottles, investing just as much faith. The aim is always to convey the same love of wine, to give complete beginners a chance to discover its diversity.

AUDACITY

Being audacious means keeping an open mind, embracing new horizons, other localities, other organic wine growing methods. Being audacious means combining tradition and modernity, making it possible for them to join forces and engender new know-how and craft.

CONVIVIALITY AND GENEROSITY

Anyone who creates wines must be generous and festive. Without such qualities, the creative act is doomed, sterile and vain. Conviviality and generosity are a form of self-expression, an incentive and stimulant, enhancing and encouraging, much as a wine contributes its richness to the dish it accompanies. One with the other, one for the other. The matching of food and wine is central to Michel Chapoutier’s whole approach.

AUDACITY

CONVIVIALITY AND GENEROSITY

Anyone who creates wines must be generous and festive. Without such qualities the creative act is doomed, sterile and vain. Conviviality and generosity are a form of self-expression, an incentive and stimulant, enhancing and encouraging, much as a wine contributes its richness to the dish it accompanies. One with the other, one for the other. The matching of food and wine is central to Michel Chapoutier’s whole approach.